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What marketing essentials do I need to support my sales strategy?

Sales leads can turbo-charge your business, but we would always advise having a strong marketing foundation that supports your sales. That begins with your branding. Are you confident in your brand identity – in what makes you different? Why you’re a better choice than your competitors? You need good answers to those sorts of questions, and have marketing assets that communicate those answers effectively.

When you hang up the phone after a call to a prospective client, the first thing they’re going to do is look you up online, right? Make sure they like what they see.

Here are four essentials that will back up your sales strategy:

  • A clear and effective corporate identity, shared across everyone on your team. What do you stand for? What makes you distinctive?
  • An attractive and memorable brand that expresses this corporate identity, consistently applied, and that communicates trust and professionalism.
  • Marketing resources for introducing the company and following up contacts – website, brochure, letter-heads, etc.
  • Evidence to back up your marketing claims, such as case studies or testimonials. Give new clients confidence by showing off your best work.

Anything missing from that list? Take the time to do that groundwork first. The stronger your marketing platform, the more effective you will be as you chase down  the most profitable new business. 

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