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Mailing Essentials 2: What specifications does my marketing letter need to follow?

When creating a marketing letter for direct mail, several specifications need consideration:

1. Layout: Opt for a standard size like A4 for ease of handling and cost-effective postage.

2. Font and Sizing: Use a clear and readable font, with a recommended size of at least 10-12 points for body text. Ensure sufficient spacing between lines and paragraphs for readability.

3. Mail Merge: Utilise mail merge functionality to personalise each letter with recipient names, addresses, or other relevant information.

4. Design: Keep the design simple and focused, with attention to branding and a clear call-to-action.

Planning Pipe has partnered with online print and mailing specialist Selectabase to help make your mailing process as time-efficient and cost-effective as possible. By utilising Selectabase's Hybrid Mail system, businesses can enhance the efficiency and cost-effectiveness of their direct mail campaigns, ultimately maximizing their marketing ROI.

You can contact Selectabase on 01304 383838 or email them at sales@selectabase.co.uk to get set up with Hybrid Mail.

See next Mailing Essentials 3: How can I increase my mailing response?

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